P N RAO

P N RAO – A legendary 100 years old bespoke fashion brand. P N RAO, the 100-year old legendary and iconic men's suits brand dates back to 1923 in Bangalore's (now Bengaluru) black & white environment when its founder late Shri Pishe Narayan Rao birthed the brand with a small store in the now #1 high street of India - M G Road. P N RAO has withstood the tidal wave of "suits" (or the "so called" suit makers). What sets P N RAO apart from the rest of the suit makers is their legacy, their understanding of the intricacies and nuances of fine suits, the perfection, and above all - striking the right chord with the right customers - SUIT CONNOISSEURS. 100 years later, P N RAO is undoubtedly the first name in men's bespoke wardrobe, which is now re-entering the women wear segment. Brand has 7 stores in Bengaluru and Chennai put together.

The Ask

P N Rao reached out to Flags PR from an objective of hiring a PR agency only for their centenary year announcement event, but what Flags did is an interesting story!

The Flags Connect

Flags completely turned around the requirement after multiple strategic deliberations with the brand owners and made it into an yearlong mandate for handling P N Rao centenary year public relations. 100 years is a significant milestone. Not many brands in the country have achieved and we wanted to leverage it to the max to get the due attention and recognition the brand deserves. We also made the brand understand the importance of organic PR and not getting into paid advertorial.

THE PR WORKING

PR working for P N Rao wasn’t easy as the brand had been doing a lot of paid promotion to sell their story to the world. They wanted media to come and cover their lifestyle event and unfortunately media doesn’t operate in that manner. We decided to change the narrative. We decided to give the brand a larger than life outlook by encashing on its legacy. We dig out brand stories which are not heard of!

THE PR WORKING CYCLE

  • • The first month started with the major centenary year announcement, and the story peg was completely conceptualised by Flags PR team. Instead of inviting the media to a brand celebrations, we converted it into a major business/ brand announcement. A big press conference was planned and the kind of turnaround and outcomes that we achieved was the ones that were never heard of! The brand got more than 80 exposures including all the top mainlines, pink papers, and fashion magazines of Bengaluru and Chennai.
  • • The announcement continued in the second month too and then we started working towards influencer activation. Hugo Jackomet, the famous French columnist/ author/director came to India to interview P N Rao for his very popular series Sartorial Talks . Relationship Building meetings, Interviews/ Interactions were planned in a way that his presence doesn’t over shadow the brand. His visit was also covered in the top mainlines of Bengaluru wherein P N Rao got its due importance.
  • • Another big city event was planned, where brand showcased the entry into Women’s wear, the idea completely given by Flags Pr team. Press conference, Interviews, Influencer activation , page 3 activation, everything was arranged to make it into a gala affair.
  • • The brand PR continues which is a fair mix of fashion, lifestyle, corporate, business and entertainment . Flags PR is now working with the brand to help it expand to the other territories.

IMPACT

Bengaluru has never seen this kind of PR for any fashion brand. We don’t say this, others do! There was no Bengaluru publication which didn’t take up the centenary year story. ET, TOI, The Hindu, Indian Express, Deccan Herald are only the very few names that Bengaulureans reckon with but the story got great exposure in all the publications/ portals, far and wide. The brand, which used to give paid advertorials in toplines has probably minimized its ad spends since the time Flags stepped in with a view to organically drive visibility and brand imagery. Brand is getting organic recognition it deserved with the right kind of narrative.

THE SUCCESS STORY

Flags transformed the perception of P N Rao from a typical fashion house , to a holistic corporate business brand. We have created a larger than life outlook for the brand and the brand got its due respect of being a 100 year old legacy brand. We are now associated with them as their long term PR agency and the brand owners swear by our commitment towards their brand. After all, every brand that Flags work with, becomes its own, and this is the kind of passion we work with.

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