1) Trust and credibility instilled by an influencer marketing agency
Influencers who had loyal supporters established themselves as experts in their niche themes. Therefore, their followers strongly trust their recommendations and information.
Prominent studies have shown that tweets from influencers when coupled with those from brands have increased purchase intent 5.2X. Not only that, 40% of people have reported having made a purchase as a result of an influencer tweet.
2) Relevant and streamlined sources provided by influencer agency If you work with a niche influencer along your product, you're communicating your message to the relevant audience. In fact, the most important reason influencer marketing can generate high ROI.
For example, when selling any product, the target audience is people who are interested in those products. Therefore, if you're working with a fitness blogger, you're more likely to reach a focused and relevant audience. These people are probably fitness and sports enthusiasts. Therefore, they follow fitness influencers.
When a message reaches that audience, the chances of conversion are much higher than for a typical audience. Therefore, focus and relevance are the most important benefits of influencer marketing.
3) No forced measures taken for influencer marketing One of the main reasons influencer marketing is more effective in influencing purchases is that it doesn't get in the way. Influencer followers have chosen to voluntarily receive content. So when you send a message through an influencer, it doesn't seem to be offensive.
According to an IAB study, two-thirds of consumers use ad blockers on their computers and smartphones. Hence, authentic and valuable content from influencers is a much more reliable way of reaching them.
4) Value provision by influencer marketing companies for the target audience One of the most important benefits is the ability to add value to your target audience. You may have come across a popular YouTuber who shares product videos on the channel. It's a very clear and valuable source of content for your audience.
If you buy a digital camera today, always look for product reviews online. An overview of influencers who talk in detail about features and their usefulness is invaluable. Not only are these reviews informative, they are also credible to consumers.
5) Customer acquisition through social media influencer marketing In a study by Influencer Marketing Hub, it’s been found that influencer marketing is the fastest in acquiring customers online. 28% of marketers in the survey seem to agree with this. This is clearly one of the key benefits of influencer marketing.
Audiences that can be reached by influencer marketing are basically target audiences, so switching is faster. This is because they are already interested in a particular niche. Therefore, not only can you get customers faster, but you can also generate more conversions.
Influencer marketing has created its position right next to the traditional PR mediums. It is the need of today’s tech-savvy world. Influencer marketing has the ability to create brands. Flags PR effectively connects with high-profile influencers and collaborates with them for maximum brand value recognition. Our influencer channels bring to you a customer base that is relevant for your business. We then collaborate with them for supreme brand value recognition.
We, at Flags PR, are proud of accomplishing strategic outcomes for our clients’ business expansion and sustenance. Our clientele comprises leaders from different industry sectors which include start-ups, business bigwigs, and Fortune 500 companies. We follow the same partnership methodology to the core of every commitment. We believe that we can attain success by building long-lasting connections with our clients. We admire their engagement and acknowledge the trust they have placed in us.
