In a media landscape flooded with noise, a poorly written press release is worse than no press release. Flags PR crafts press releases that journalists actually read, editors actually publish, and audiences actually remember — then distributes them to exactly the right desks across India's most influential media networks.
From the first draft to the final coverage report — a complete press release operation under one roof, built for visibility, credibility, and results.
Professionally written press releases crafted for journalist readability — inverted pyramid structure, compelling headlines, tight leads, precise quotes, and boilerplate copy that passes editorial scrutiny at India's top publications.
Targeted distribution to 500+ media partners — national dailies, business publications, digital news portals, wire services, TV desks, and industry-specific trade media. Each release is personally pitched, not bulk-blasted.
Translation, localisation, and distribution of press releases in Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, and other regional languages to reach state-level media and regional audiences effectively.
Press releases written with dual intent — journalist appeal and search engine indexing. Keyword research, metadata optimisation, backlink strategy, and publication on high-DA news platforms for long-term search visibility.
Syndication through PTI, ANI, UNI, and allied wire services that feed directly into newsrooms across India — ensuring your release reaches print desks, digital editors, and broadcast producers simultaneously.
Full-service press packages including professional photography, infographics, video B-roll coordination, and quote card creation — giving journalists everything they need to publish a richer, more comprehensive story.
Active journalist follow-up post-distribution — fielding queries, coordinating spokesperson interviews, providing additional backgrounders, and converting initial coverage interest into full-length feature stories.
Comprehensive post-distribution reports — media pickup tracking, publication links, reach metrics, audience impression data, and a coverage clipping book delivered within 72 hours of distribution.
Specialised press releases for IPOs, SEBI filings, financial results, M&A announcements, legal notices, and regulatory communications — written with precision compliance and strategic framing for investor and financial media.
Every press release we produce follows a rigorous editorial and strategic process that maximises both placement quality and media coverage volume.
Understanding your announcement, target audience, key messages, and desired media outcomes through a structured briefing process.
Identifying the most newsworthy angle, researching the media landscape, and developing a headline strategy that resonates with target editors.
Drafting by a senior PR writer, internal editorial review, legal-safe language check, and SEO optimisation — ready for client review.
Presenting the draft with a distribution strategy recommendation. Revisions are incorporated swiftly, typically within 2 hours of feedback.
Personal pitch to relevant journalists and editors. Wire service submission. Digital portal publication. Regional and vernacular distribution where applicable.
Full clipping book, media pickup summary, reach metrics, and editorial analysis delivered within 72 hours. Follow-up pitches for pending interest.
Not all press releases are equal. We match the format, tone, and distribution strategy to the nature of your announcement — ensuring maximum editorial fit.
Mergers, acquisitions, strategic partnerships, business expansions, office launches, and corporate milestones — crafted to appeal to business editors, financial journalists, and industry correspondents who cover the corporate beat.
New product introductions, brand relaunches, campaign announcements, and consumer releases — written to generate consumer media coverage, influencer interest, and product page SEO traffic alongside traditional earned media.
C-suite appointments, board changes, leadership transitions, and talent acquisition announcements — written to build individual authority and demonstrate organisational strength to business media and investor audiences.
Quarterly results, annual reports, funding rounds, IPO announcements, and SEBI-compliant financial disclosures — requiring precise, legally vetted language and targeted distribution to financial media and investor audiences.
Pre-event announcements, during-event coverage releases, and post-event recap press releases for conferences, summits, award ceremonies, and trade shows — capturing news cycles before, during, and after the event.
Corporate social responsibility initiatives, sustainability commitments, ESG reporting, community programme launches, and social impact stories — targeting NGO desks, sustainability media, and mainstream editorial coverage of responsible business.
Announcing industry awards, national recognitions, brand rankings, certifications, and accreditations in ways that build credibility with media — converting recognition into earned coverage and third-party endorsement.
Launch announcements, seed to Series rounds, unicorn milestones, and ecosystem positioning releases — crafted for startup and tech media, with investor-friendly language and ecosystem narrative building built in.
Our distribution network is built on two decades of relationship-driven journalism — not a generic bulk-mail list. Every send is targeted. Every journalist knows our name.
Each distribution is manually targeted — we know which journalist covers which beat, who prefers email vs WhatsApp, and what makes each editor say yes.
For time-sensitive announcements — regulatory disclosures, breaking news, event-linked releases — we distribute within hours of approval.
For cross-border announcements, we extend distribution to international wire services and South-East Asia, Middle East, and UK-based Indian diaspora media.
We monitor every pickup in real-time — online, print, and broadcast — and share a live link tracker before the formal coverage report is compiled.
Most press releases are ignored. Ours are not. Here is the exact difference our editorial team, media relationships, and strategic approach make.
Senior PR writers with journalism backgrounds who write like reporters — not marketers
Headline A/B testing with editors before distribution to maximise open rates
SEO keyword research embedded into every draft — for search visibility alongside print coverage
Legal and compliance review for sensitive sectors — financial, pharma, government
Same-day revision turnaround on all approved releases
18+ years of relationship-building with India's most influential editors and journalists
Direct access to beat reporters — not generic editorial inboxes — for faster, targeted pickup
Exclusive relationships with wire service editors for prioritised PTI/ANI syndication
Active journalist follow-up — we pitch, we chase, we convert interest into coverage
Track record of 98% positive journalist response rate on targeted distributions
Average 85%+ media pickup rate across 3,000+ press releases distributed since 2007
Front-page business section placements for 12% of corporate releases distributed
Interview conversion from press releases for 34% of senior spokesperson releases
Complete coverage documentation — clippings, URLs, reach data — within 72 hours
Zero client cases of factual inaccuracy or editorial complaint in 18 years
Every element of a press release serves a purpose. Understanding this structure is the difference between a release that commands a front-page and one that ends up deleted.
The dateline anchors the release in time and geography. "For Immediate Release" vs. embargoed status is a strategic decision that affects how journalists handle and time their coverage.
Editors decide in 3 seconds. The headline must be newsworthy, specific, and contain the primary keyword. We test multiple headline variants against our editorial experience before selecting the final version.
The supporting deck answers the question "why does this matter?" — adding context that makes the editor want to read further or assign a reporter.
The inverted pyramid: the first paragraph must contain the who, what, where, when, and why. If a journalist only publishes your first paragraph, it must still be a complete, accurate story.
Supporting context, data points, and a compelling direct quote from a senior spokesperson that adds voice and authority — quotes must sound human, not corporate.
The company boilerplate is SEO real estate — keyword-rich, consistent, and authoritative. A named media contact with direct lines ensures follow-up enquiries reach the right person within minutes.
Everything you need to know about commissioning, writing, and distributing press releases that deliver real media coverage.
